Spark Corps Design Education Product Line

The Spark Corps design education product line is collection of educational materials that introduce kids to design while also helping them to build fundamental social skills.

Team Members: Grace Cha, Allie Miller, Parker Millican, Emily Moore, Ashley Touchton, Yisha Zhou
Support: Spark Corps (the following work is the sole property of Spark Corps)
Awards: 2017 Core77 Design Education Notable, 2017 IDSA IDEA Silver

Project Background. 

The Spark Corps design education product line is collection of educational materials that introduce kids to design while also helping them to build fundamental social skills. The line currently consists of the Spark Your Design Creativity book, Creatovate, an a comprehensive classroom curriculum. In addition, current Spark Corps designers are building out the newest aspect of the line, Flashlight, a cohesive brand that pulls all of these elements together. I joined the project in the Spring of 2015 where I lead design research and curriculum development efforts. The following aims to highlight my role in the project as well as the overall development of the brand. 

MASTER TIMELINE:

AllisonMiller_Flashlightportfolio_1017_V1.jpg

PHASE 1: CONCEPT INCEPTION

AllisonMiller_Flashlightportfolio_1017_V12.jpg
AllisonMiller_Flashlightportfolio_1017_V13.jpg

PHASE 2: RESEARCH

AllisonMiller_Flashlightportfolio_1017_V14.jpg
AllisonMiller_Flashlightportfolio_1017_V15.jpg
AllisonMiller_Flashlightportfolio_1017_V16.jpg

PHASE 3: DESIGN CURRICULUM DEVELOPMENT

AllisonMiller_Flashlightportfolio_1017_V17.jpg
AllisonMiller_Flashlightportfolio_1017_V18.jpg
AllisonMiller_Flashlightportfolio_1017_V19.jpg
AllisonMiller_Flashlightportfolio_1017_V110.jpg
AllisonMiller_Flashlightportfolio_1017_V111.jpg

PHASE 4: BOOK DESIGN AND KICKSTARTED

AllisonMiller_Flashlightportfolio_1017_V112.jpg
AllisonMiller_Flashlightportfolio_1017_V113.jpg
AllisonMiller_Flashlightportfolio_1017_V114.jpg

PHASE 5: PROMOTION & AWARDS

AllisonMiller_Flashlightportfolio_1017_V115.jpg
AllisonMiller_Flashlightportfolio_1017_V116.jpg
AllisonMiller_Flashlightportfolio_1017_V117.jpg
AllisonMiller_Flashlightportfolio_1017_V118.jpg
flashlightlogo

NEXT STEPS: FLASHLIGHT BRAND

Over the summer of 2017, I worked with Design Apprentices Veronica Orrechia and Aaron Ringel to develop a cohesive brand around Spark Your Design Creativity, Creatovate and future product line developments. Work was lead by Aaron and Veronica, where my role served as an advisor and mentor. I encouraged them to think about various customer touchpoints, user needs, and the various stakeholders the brand could engage with. The result of this work is a new product line brand called Flashlight. To learn more about flashlight by following their instagram at @flashlightdesign or by visiting Spark Corps' website at www.sparkcorps.org.